Most trades businesses don’t have a quality problem — they have a consistency problem. Work comes in waves: flat out one month, quiet the next. The fix is building a few simple, reliable sources of leads so the pipeline never runs dry.
Sort out your Google presence
Most local trade searches start on Google. A free Google Business Profile gets you into Maps and local results, with your phone number, service area, hours and photos. It’s the single highest-return hour you’ll spend on marketing.
Ask for reviews — every time
Reviews are the new word of mouth. They lift your Google ranking and win trust before a customer even calls. Get into the habit of asking every happy customer for a review, and make it effortless — a quick text with a direct link the moment the job’s done.
Be fast and look professional
Speed wins work. The tradie who replies quickly and gets a sharp, branded quote out the same day beats the one who takes a week — often even if they’re dearer. A professional quote signals a professional job (see our quoting guide).
Get a simple website
You don’t need anything fancy. Even a one-page site that says who you are, what you do, your service area, a few photos and how to contact you gives Google and customers something to find.
Show your work
Trades are visual. Before-and-after photos on Instagram and Facebook are some of the best free advertising there is — they prove your quality and keep you front of mind.
Build referral partners
Builders, real estate agents, property managers and complementary trades all send work to people they trust. A handful of good referral relationships can keep you booked for months.
Don’t forget your existing clients
The cheapest lead is repeat work. Stay in touch, send service reminders, and make it easy for past customers to book you again — they already know you’re good.