The Korean electronics giant’s HVAC line — design-led residential splits with ThinQ smart control and the Multi V VRF platform pushing hard into Australian commercial work.
LG entered HVAC the way Korean electronics giants enter every category: at scale, with aggressive engineering investment and consumer-brand leverage. Its air conditioning business now spans residential splits through applied commercial systems globally, with compressor and inverter development in-house.
In Australia the residential line trades on efficiency, design and the ThinQ ecosystem, while Multi V has spent the past decade converting commercial specifiers project by project. The strategic read: LG competes on modernity — newer platforms, native connectivity, sharper pricing — against incumbents whose advantages are heritage, installed base and channel depth.
| Segment | LG offering |
|---|---|
| Wall splits | Inverter splits with ThinQ Wi-Fi control; Art Cool design series |
| Multi splits | Multi-head systems for multi-room homes |
| Ducted | Inverter ducted systems for whole-home installations |
| Commercial VRF | Multi V — heat pump and heat recovery, large modular capacities |
| Controls | ThinQ app, central controllers and BMS integration for commercial |
LG suits connected homes and apartments, design-conscious interiors, multi-residential developments (where developer economics favour its pricing), and Multi V commercial projects. Strengths: connectivity, design, price-competitiveness and global platform investment. Considerations: shorter local HVAC heritage and a commercial support network still scaling against the Japanese incumbents.
Increasingly yes — Multi V is a mature global VRF platform in heat pump and heat recovery forms, and LG has invested in Australian commercial support. On many mid-size projects it now appears alongside VRV, City Multi and KX in the tender set, typically at a sharper price.
Connectivity and design: ThinQ smart-home control as a native feature rather than an add-on, strong efficiency figures, and design-led options like the Art Cool series — backed by consumer brand recognition few HVAC-only names can match.
The two Korean giants mirror each other: consumer-electronics scale, smart-home ecosystems (ThinQ vs SmartThings), design-led splits and a global VRF platform (Multi V vs DVM S). Model-level comparisons come down to the current ranges — check both brands’ latest documentation.
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